TYE LONDON BOARD
Sheena began her career as a venture capitalist investing in high-growth technology businesses at Summit Partners, a $14 billion growth equity firm. She went on to join Virgin Media where she was responsible for the Company’s content strategy and for launching business development opportunities such as commercial partnerships, new product launches and joint ventures. She launched the Netflix service on Virgin Media’s platform, a global first for the TV industry. She now runs a multi-million pound telecommunications partnership business between Dixons Carphone and its mobile telco partners. Sheena is known for bringing a refreshing entrepreneurial and disruptive approach to innovating the big businesses in which she works.
Sheena has had a passion for entrepreneurship from a young age. At the age of 16, she was Managing Director of Cocktail, a Young Enterprise Company, which she successfully led to win the Marketing of the Year Award at the National Finals. Whilst a student at university, she also started and ran a successful headhunting and marketing business, UniVentures, with clients including RBS, Barclays, Roland Berger and Bain Capital. Sheena read Philosophy, Politics and Economics at Oxford University where she graduated with first class honours. She is also a keen supporter of charitable work and sat on the UK Board of Young Enterprise, the country’s most recognised enterprise education charity, as a Trustee since 2010.
Saba began her career working for Ernst & Young and subsequently grew her family’s property businesses.
More recently she’s taken on a challenge that fuels a more personal passion. Biotechnology. Saba has invested in an international team of scientists, that have together succeeded in inventing groundbreaking formulas for decontamination and sterilisation for hospitals.
Eventually, she hopes to launch an initiative with the United Nations to help save lives in third world countries, using their decontamination products.
Saba’s work has always gone hand in hand with her mission to give back to society and make a difference to those in need from all walks of life. She has volunteered with disabled children for ten years and is also an ambassador to KIDS charity and The Hoffman Foundation for Autism.
She now wants to help entrepreneurs like herself, gain exposure, insight, opportunities, contacts and motivation to pursue their endeavours. She hopes to create a platform for young entrepreneurs to absorb a positive energy and gain all the tools that are so crucial to business.
“We are all learning and growing every day, what better way than to do that together. If I have learned anything from my time as a young entrepreneur, it is to have hope. Entrepreneurs take risks and fail often. But by having hope, excellent mentors and the ability to step up when times are toughest… we can change the world for the better!”
Sabina is the Director of Bulldog Power, a rapidly growing energy drink brand made primarily for the UK market. Sabina joined this year, taking the company through a re-brand with an aim to enable growth.
Sabina is an LSE graduate, completed an internship at Google and has been on a graduate programme with PwC in Consulting. She is passionate about growing the Bulldog brand to a £100m company in the next 5 years.